I Made a Mistake: The Saga of the Dueling LinkedIn Newsletters

I made a mistake. In the heat of the moment, I clicked the wrong button. And now I have to pay the writing piper.

2 months ago   •   2 min read

By Colby Tunick
LinkedIn Newsletter are a great way to share interesting content - if you set it up right

I made a mistake. In the heat of the moment, I clicked the wrong button. And now I have to pay the writing piper.

I hope that if you are ever in my position, you won’t make the same mistake - I accidentally set up two identical LinkedIn newsletters.

Some Context

We decided almost 6-months ago to switch from an email-based newsletter to a LinkedIn-based one. After all, that is where you, our fearless reader, already get much of your professional-related content.

Setting up a newsletter on LinkedIn

The story starts in Q3 of 2021 when I received an email from LinkedIn asking if I wanted to be a ‘Creator.’ Interested, I went to my profile and switched the toggle button, and WHAM, I had access to additional functionality.

For those of you who are hearing about this for the first time, “Creator mode is a profile setting on your dashboard that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to additional tools and features that help you create content and grow your audience base on LinkedIn.”

The intent was always to have a company newsletter. We post articles from guest contributors regularly, so posting that content on a personal newsletter just did not feel right. The problem started when I couldn't find where to create a newsletter for a company page. This may have been that I just did not see it (ask my family, and they will tell you I can’t find things right in front of me). The other possibility is that when I received early access to this functionality, LinkedIn had not yet rolled out newsletters for company pages. Alas, regardless of why I couldn't create a company newsletter at that moment, I clicked the button to create a personal newsletter.

The response to the original newsletter has been fantastic - over 300 subscribers in the first two months with people regularly reading and enjoying the articles. But, there can only be one Insights Newsletter. And with an eye toward the future, we have decided to sunset the first newsletter created under my personal account and focus entirely on the one tied to the company page.

So I have a small favor to ask: if you have enjoyed the articles, and would like to keep reading them, please consider subscribing at this link to the company newsletter.

Insights Newsletter on LinkedIn

I promise the same editorial content, unbiased opinion, and interesting industry perspectives - just in a new home. We have some great guest contributors lined up and I am excited about all the great content to come.

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