The sales cycle is going through a renaissance with machine learning and AI being key drivers of change made at many companies. Compared to 20 years ago, it takes 60% longer to get ahold of a prospect, with 50% of interested parties having already chosen a competitor's solution. As a result, business to business (B2B) sales take over 50% longer to win.
Machine learning is powering the next generation of sales enablement technology to both shorten the sales cycle, increase close rates, and improve account rounding. In this episode, Adam Torres and Colby Tunick, CEO at ReFocus AI, explore how companies can use data to increase sales and efficiency.