Do your users, customers, insureds love you? Like really, sincerely love you? I'm referring to the sort of passion that people reserve for their iPhones.
You need to be a brand that people love.
You need to be a brand that people love. Too many companies love their offerings far more than their users. They talk about what their products will do for you - but consumers are tired of that. That your widget will save X% or do something so much better than the other company is not going to register with people's limited attention span.
At our webinar on telematics technology, this issue was highlighted. But it's not limited to telematics, certainly not limited to insurance, and is likely poised to become in and of itself, the great equalizer. Or perhaps the great disrupter. So, if you are wondering how to become a brand that people love, fight over, and seek out, check out the below video.
